Transparency  |
Progressive Turnout Project's website and public representations explicitly and clearly outline their program plans and their rationale. What's more, they provide this information in Spanish as well as in English. PTP promptly provided thorough responses to requests for information. |
Geographic targeting
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PTP is active in 17 states it considers battlegrounds for the presidential and Senate elections in 2020. These include all but one of those that our data scientists have identified as priorities. And within these states, they have anchored their work in the cities and regions that align with what the evidence shows are the most promising areas of focus. Given the small number of states that are true battlegrounds, they would do well to further concentrate their resources in a more focused subset of those 17 states. |
| Demographic targeting |
PTP focuses its efforts on registered, inconsistent, likely Democratic voters, as well as new voters. About half of its targeted voters are under the age of 35, about half are POC, and about half sat out the 2016 election. The exact demographics of the targets vary with the specific needs of each metro area where they are investing. Given the heavy Democratic propensity of voters of color, in general, and African Americans, in particular, a greater emphasis on those constituencies is likely warranted. |
| Data-informed strategy |
Ample empirical evidence proves that direct voter contact is more effective and efficient than large-scale television ads, and in accordance with established best practices, PTP strives to focus its resources on voter contact rather than TV ads. Similarly, they hire local people to do voter contact work, and use the tried and true approach of multiple deep contacts with voters. Their targeting overall corresponds with documented evidence from recent elections and reflects the lessons it has learned. Given that all empirical data shows African Americans are overwhelmingly the most Democratic demographic grouping, there should be a more public and explicit incorporation of that data point into their work and targeting. |
| OVERALL GRADE | |
