Transparency  |
NextGen America has the best and most extensive online presence that includes a thorough description of its activities. Its website expressly states, "NextGen America is working to turn out people under the age of 35 who are less than likely to vote or who are not currently registered to vote." It provides quantitative information to demonstrate the share its target voters comprise of the overall electorate. It describes its program: one-on-one discussions, online outreach, and direct messaging via text and email platforms. And it provides a map of where it is engaged in this outreach work. |
Geographic targeting
 |
NextGen provides an online map of which states it's working in. Additionally, it provides specific goals for each of those locales for voter reg and voter turnout. |
Demographic targeting  |
NextGen's focus is on voters under the age of 35. While many of the voters they work with are people of color, having a more explicit focus on specific groups of color and a more conscious race analysis when looking at "young people" will improve their effectiveness and impact. |
| Data-informed strategy |
NextGen has an in-house data team that provides year-round information about voter behavior and demographics in potential areas of investment. It is staffed with experienced and skilled data scientists. One of the most determinative data points for voter preference is racial identity, in general, and African American racial background, in particular. Incorporating and leading with a race-conscious lens on their admittedly robust data analytics will make their work that much more effective. |
| OVERALL GRADE |  |
